Ford has introduced the next-generation of its voice-activated in-car technology SYNC 3 in India. The new communications and entertainment system has debuted on Ford’s premium SUV Ford Endeavour. The in-car technology also offers the Emergency Assistance feature which automatically calls emergency services from a paired phone in the event of an accident, when the airbags are deployed.
Available initially with Ford Endeavour’s Titanium trim, SYNC 3 brings Android Auto and Apple CarPlay enabling both Android and iOS users easier and safer access to Messages, Phone and Music. Other new features include seamless integration of AppLink for a simple way to control smartphone apps, Siri Eyes-Free capability for Apple iPhone and software updates via Wi-Fi.
“SYNC has always has been about providing a safer way for customers to stay connected, even on the move with their eyes on the road and hands on the wheel,” said Anurag Mehrotra, Executive Director of Marketing, Sales and Service at Ford India. “With SYNC 3, we are keeping pace with the dynamic technology landscape – making it easier for customers to stay connected while driving, irrespective of their choice of smartphone, apps or services inside and outside their vehicle.”
SYNC 3 features an 8-inch capacitive touch screen and hardware and software, building on the capability of the industry-leading technology. Optimized for hands-free use, and offers an experience like a smartphone, like quicker touch and voice response, gestures like pinch- to-zoom and swipe are central to the tech, says the company.
Phone contacts are searchable via a simple swipe of the finger to scroll through the alphabet. With One Box Search, users can look up points of interest or enter addresses in much the same way they use an Internet search engine.
The seven-seat Ford Endeavour features a four-wheel drive system, an active transfer case with Torque on demand, a first-in-segment Terrain Management System, the water-wading capacity of 800 mm along with 225 mm of ground clearance. Endeavour is offered with a choice of two diesel engines from Ford’s globally-proven Duratorq family – 2.2-liter TDCi and 3.2-liter TDCi — mated to durable and efficient six-speed automatic or manual transmissions.
Price details of the Ford Endeavour Titanium variants with SYNC 3 in-car technology are as follows: Titanium 4X2 Automatic is priced at Rs 2,793,000 while the Titanium 4X4 Automatic is priced at Rs 3,089,000.