Since its launch 7 years ago, Instagram has become one of the leading social media platforms for image-based content, with over 600 million active monthly users. But where this platform really shines is its level of user engagement. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter. What’s more, this platform is nicknamed “the king of social media”, accumulating 4.2 billion likes per day.
Using Instagram can put your small business in front of the right audience. I have discovered many new brands over Instagram myself. Their gorgeous pictures were the first step in convincing me to visit their website and make a purchase. What sets Instagram apart as a social media platform is the ability for businesses to show their products without overtly advertising them. As Kissmetrics says, “images allow viewers to make their own decisions without feeling pressure from your business, removing the dreaded used-car salesman from the scenario.” Brands who do well on Instagram show off their product without coming off as too pushy, resulting in creative imagery.
Check out these five small businesses who are doing Instagram right, and what strategy fuels their successful social feeds:
Pura Vida Bracelets was established in San Diego five years ago, by two recently graduated friends. Their website tells the story of how it all started: “Pura Vida” is Spanish for “pure life,” a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune and refusing to take anything for granted embodies this laid back lifestyle. “Pura Vida” means choosing to live life to the fullest. It’s more than just a saying… it’s a lifestyle.”
Instagram strategy: This lifestyle fuels Pura Vida’s Instagram feed, promoting this way of life. When scrolling through their pictures, you are transported to a laid-back, sunny and simple place. Every picture is full of personality, allowing viewers to imagine themselves with the product. Their product has reached customers all over the world with the help of their Instagram account. As a small business, you can use Instagram to showcase your products in action. Show the culture and lifestyle that surrounds your products, this will associate positive feelings with your brand.