The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound
Although there’s no magic potion or spell you can use to instantly get new followers on Instagram, as someone who has experimented and grown her account herself, I know firsthand the good, the bad and the ugly. And I’m spilling all of the beans. Even the pintos.
Here are two effective ways you can attract more followers:
This is one of those little ninja tricks for creating a pattern interrupt in your post. A pattern interrupt is a technique to interrupt what your audience is doing — a behavior or situation. Behavioral psychology and neuro-linguistic programming use this technique to interrupt and change thought patterns and behaviors. It is meant to make your post stand out in a crowded Instagram thread.
You can use emojis to bring attention to your call to action, such as when you ask them to share the post with others or to comment, or simply to bring visual attention to your photo description. I have found this easiest to do by using an emoji search site. I copy the image into my notes when I write the full caption, and then copy it on my phone for the post itself. One of my favorites at the time of this writing is www.Emojipedia.org.