Micro-blogging website Twitter on Monday launched Promoted #Stickers which allows brands to design four to eight stickers that people can use to adorn their photos.
Promoted #Stickers are available globally to select marketers with a managed account, the company wrote in a blog post.
Pepsi is the exclusive launch partner of Promoted #Stickers and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of their global “PepsiMoji” campaign.
Twitter recently introduced #Stickers for users to add a pop of creativity to photos and connect them to the world on its platform.
Since then, millions of photos have been tweeted using #Stickers across sports, news and entertainment.
#Stickers act as a visual hashtag which means that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker.
This allows a brand to see and engage with the people who are using their stickers in creative ways.
In its blog post, Twitter said, “Starting today, brands can create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.”